Southern Utah Insurance provides individuals, families, and small/large businesses protection from potential financial losses due to health expenditures. We offer everything from health plans, dental plans, life insurance, ancillary products, Medicare supplements, COBRA administration, and much more.

While offering products to satisfy both your needs and your budget, we also offer the friendliest customer service around. We work diligently to represent the most competitive and reliable carriers in Utah while counseling you in the most effective plans for your particular situation. Let us be your reliable counselor in the health insurance world.

Southern Utah Insurance was created in 1992. Founders Gerene and Kenny Mason have been in the insurance business since 1987 and primarily emphasize in the field of health and life insurance.

We are family-owned and operated and carry one of the best names for friendly, consistent customer service. We are also one of the largest health insurance agencies in St. George and take pride in our ability to service the entire state of Utah.

We believe that our high standard for customer service and knowledge in the industry make us the number one choice for those looking for guidance in their pursuit of health insurance. We offer our help at no cost, with no hidden fees, guaranteed!

Why go it alone when you can have a trusted, no-cost agent waiting to help you? Call us today!

Whether you manage a successful business or work for one, everyone needs reliable health care coverage. Successful businesses understand that it’s more efficient to hire qualified employees with proper training; insurance benefits are no different. We find the best plan for your particular needs and budget, and help take the burden of health insurance off the employer or HR manager.

If you’re on your own for insurance, we understand the burden of finding a reliable, affordable health care plan. With our expertise, you’ll be on the right track in no time. We can assist you from beginning to end, and we don’t disappear once your policy is in effect. We’re your trusted go-to-guide throughout the entire policy life.

We have broad market knowledge and represent the best products available to ensure customer satisfaction. We know state and federal regulations and how to prevent businesses from serious liabilities. We believe in continuing education and strive to keep up with the industry and its constant changes.

Gerene Mason

Gerene has been licensed in the health insurance industry for over 25 years and has worked with many families and businesses in Southern Utah. From 1988 to€“ 1991 she managed and serviced the health division for Diversified Insurance. In 1992 she started Southern Utah Insurance with the goal of helping employers, individuals, and families find the best coverage for their needs and budget.


  • Licensed in 1991 for Health and Life Insurance
  • Health and Life Continuing Education Courses
  • Medicare Advantage Plans and Part D Courses
  • Consumer Driven Health Plan Courses
  • Utah Health Exchange Certified
  • Affordable Care Act Certified (through NAHU)


  • Served on the Board of the Southern Utah Home Builders Association
  • Served on the Executive Board of the Utah Association of Health Underwriters
  • Served as President for the Southern Utah Chapter of the Utah Association of Health Underwriters
  • Has received more than 10+ rewards since 1992 for excellent service and sales
  • Currently serving on the Brokers Advisory Council for SelectHealth Insurance
  • Served on the Corporate Intermountain Health Care Hospital Broker Advisory Council

Kenny Mason

In 1986, Kenny received a Business Management Degree from Southern Utah University. Soon after graduating, he became a licensed health and life insurance agent in Utah. From 1988 to€“ 1995 he was a loan officer and branch manager at Norwest Financial. In 1994 and 1995 he made the Top 10 Manager List out of 1,200 branches nationally.

In 1996 Kenny then joined forces with his wife, Gerene, as an Owner/Operator at Southern Utah Insurance.


  • Licensed in 1987 for Health and Life Insurance
  • Graduated from Southern Utah University in 1986
  • Licensed in 1992 for Property and Casualty
  • Health and Life Continuing Education Courses
  • Consumer Driven Health Plan Courses
  • Utah Health Exchange Certified
  • Affordable Care Act Certified (through NAHU)


  • Chairman of the Board for the Jubilee Classic Foundation at Dixie Regional Medical Center
  • Served various charitable fundraising events
  • Served on the Board of the Southern Utah Homebuilders Association